The Evolution and History of Greeting Cards: A Journey Through Time

Greeting cards, those small but significant conveyors of our thoughts and emotions, have a rich history that spans centuries. From handwritten notes to digital expressions, they have evolved alongside human communication, becoming an integral part of our culture.

Whether it’s for a special occasion, a difficult moment, or simply an opportunity to tell someone you care about them, greeting cards have made us smile, laugh, and cry for quite some time. But where did it all start? From the intricate scrolls of Chinese New Year to the poetic verses in Persian letters, there is some rich history and vibrant storytelling behind what we know as “greeting cards” today. Let’s explore the history of greeting cards and how they’ve helped humans stay connected over time.

Ancient Beginnings

In the earliest days of written human interaction, special occasions were recognized, and greetings were shared through handwritten notes and personal letters. These early gestures laid the groundwork for the art of greeting cards we cherish today. Ancient Egyptians sent along messages of goodwill on papyrus scrolls. Since the 10th century or earlier in China, decorative little red envelopes called Hóngbāo (translation: “red bag”) have been filled with money and gifted around the Chinese New Year. 

Both in ancient Egypt and China, these messages made use of precious materials. This allowed them to convey not only the sender’s heartfelt greetings but also a person’s position of high status or wealth. This would remain true for centuries until a monumental invention changed the world’s access to the written word.

Printing Revolution

The 15th century marked a revolutionary turn with the introduction of printed greeting cards. No longer confined to the realm of the elite, cards became more accessible, making it easier for people to connect across distances.

As industrialization swept through the 19th century, mass production techniques transformed the greeting card landscape. The efficiency of printing presses allowed for the creation of affordable cards in large quantities, ushering in an era where sending greetings became a widespread practice.

Victorian Era

The Victorian era brought a touch of elegance and sophistication to greeting cards. Elaborate designs adorned with lace, ribbon, and intricate illustrations became the hallmark of this period. The cards themselves became keepsakes, treasured for both their beauty and the sentiments they carried.

Technological advancements in printing during the Victorian era played a pivotal role in the evolution of card designs. The introduction of chromolithography as the introduction of multi-colored prints allowed for vibrant and detailed illustrations, enhancing the visual appeal of greeting cards.

20th Century Changes

The 20th century witnessed a surge in technological innovations, influencing the greeting card industry. The introduction of photo cards allowed individuals to personalize greetings with cherished images, adding a personal touch to the traditional medium.

As the demand for greeting cards grew, major companies emerged, playing a significant role in shaping the commercial landscape of the industry. Greeting cards became not just a means of expression but a cultural phenomenon tied to various occasions.

Modern Greeting Cards & Trends

Diverse Occasions and Cultural Influences

Greeting cards have expanded beyond traditional occasions, now catering to a diverse array of celebrations. Whether it's birthdays, anniversaries, or cultural festivals, the greeting card industry has adapted to represent a broad spectrum of occasions, embracing various cultural influences and traditions.

Digital Shift: Online Greetings

The advent of the digital age brought about a significant shift in how we exchange greetings. Online platforms provided new avenues for expression, making it possible to send virtual greetings instantly. The convenience and speed of digital communication changed the dynamics of sharing sentiments, introducing a more immediate and accessible means of expression. However, as online cards grow in popularity, a traditional greeting card received in the mail can feel more special and be perceived as more thoughtful by recipients. 

Personalization and the Influence of Social Media

In the modern world, personalization has become a key trend in greeting card design. From customizable templates to personalized messages, individuals can tailor cards to reflect their unique sentiments. Social media platforms further amplify this trend, allowing people to share greetings on a global scale, fostering a sense of community and connection.

In an era dominated by instant messaging and digital communication, greeting cards have remained timeless. The tangible nature of a card, coupled with the thought and care put into its selection, adds a unique depth to our expressions of love, joy, sympathy, and celebration.

From their humble origins to their current state, greeting cards have not only survived the test of time but have evolved to meet the changing needs of society. What began as handwritten notes has transformed into a diverse and dynamic tradition that continues to shape how we express ourselves and connect with our loved ones.

Whether you're celebrating special moments or extending warm wishes, Leanin' Tree offers a diverse range of cards to make each occasion truly memorable. Let the history of greeting cards inspire you – explore our selection today and embrace the tradition of sending tangible sentiments.